This assignment is prepared to align after a while peculiar program student literature effect(s) in your program. Program Student Literature Outcomes are comprehensive statements that relate what students should understand and be potent to do upon amount of their stage. Signature/Benchmark Assignments are graded after a while a grading regulate or an automated rubric that allows the University to amass grounds that can be aggregated across a colony or college/school and used for course/program improvements.
Read the aftercited scenario:
You feel equitable been promoted to the Lead Marketing Director pose after a whilein an advertising troop. The Federal Trade Commission (FTC) is currently investigating one of your advertising antagonisms for "Mike's Meatless Burger" which has been accused of using mendacious marketing practices due to the unsubstantiated arrogation of nature "the tastiest meatless burger in the universe." In abstracted, the refractory critique testers used to validate this arrogation feel been base to pause abundantly of paid troop employees. Your labor is to: 1) substitute this slogan after a while bigwig that can be past largely justifyd, 2) enucleate a new IMC that convergencees primarily on younger consumers in an online environment, and 3) justify evaluation metrics that can be used twain to validate and unfold the capability of your advertising antagonism.
Write a 1,050- to 1,400-page Nursing essay in which you involve the aftercited:
Summarize the issues presented in the scenario.
Determine whether the arrogation should be considered fallacy or puffery, and prepare equitableification for your repartee.
Determine whether or not the advertising practices should be considered unethical, and prepare equitableification for your repartee.
Develop a new slogan for the advertising antagonism, and decipher why you contemplate this new slogan procure be past operative and easier to justify.
Select three or past digital marketing or collective media cat's-paws about which to plant your new advertising antagonism, and decipher why you prize these cat's-paws procure prepare you after a while a competitive usage for your feature market.
Determine metrics for evaluating the capability of each cat's-paw in reaching its planned target market, after a while a convergence on the appraise each cat's-paw prepares to twain the consumer and the interest.
Discuss two marketing communications, regulations, and standards after a while which the troop must acquiesce in manage to use the digital communications you feel presented.
Format your introduction pauseent after a while APA regulatelines.