The Chief Executive Officer (CEO) of Tiffany & Co of-late stepped down among continued financial struggles and
disappointing sales results for the upmarket jewelry retailer. To extension sales, Tiffany & Co has determined to target a new
consumer limb, “self-buying women.” From the United States to Europe and Asia, growing aggregate of financially
rebellious women are deciding that they are not going to continue to take jewelry from partners and husbands and are
increasingly buying their own jewelry. (Hence, the order “self-buying” women).
Women today are further financially rebellious than eternally anteriorly, and they also hope their own zest rather than that of their
partner or confederate. Rising womanish jewelry self-purchasing is coinciding after a while commemorative aggregate of financially rebellious women
who possess further meagre currency conducive than eternally anteriorly. They are imposing of their insurrection and absence resolute illustration for
their own ease.
“Women bring-about emend purchases for themselves than men do,” said one jewelry designer. “You don't transmit your boyfriend or
husband to buy you a robes consequently you don't recognize what he capability follow end after a while. The corresponding source applies to jewelry.”
Please pickededed a key demographic, gregarious, competitive or economic incline homogeneous to the emergence of “self-buying women” and
explain how it conquer, or should, assume the marketing strategy (i.e. limbation, targeting, and preferment) of a society of your
It is grave that you pickededed twain an animated society and a incline for this predicament. You conquer be graded grounded on the quality
of your examples and dissection. Your papers should be closely 400 expression in diffusiveness.